Create an Effective Inbound Marketing Strategy

If you want to take your business to the next level, among others,

You’ll Need to Take Your Marketing to the Next Level

You are dealing with a complex, ever-changing technology landscape that has a powerful impact on how marketing is done today. More and more marketing has moved online. More and more you have to build awareness and create meaningful experiences for your customers in the digital space.

Everyone, including your competitors, seems to be doing Social Media and SEO, and PPC, and content marketing; or they are talking about growth hacking …. and you want to catch up; or take everything you’ve been doing in marketing so far to the next level.

We know how challenging can be to define or perhaps redefine a strategy and choose the marketing tools that are right for your business. Where would you start? How will you make the transition from the “old” marketing way to the new digital world or best integrate online and offline marketing? What kind of marketing you would need to take your business to the next level?

What if there was a way to take a systematic marketing approach that covers all stages of the buyer journey from building awareness and attracting people toward your business, up to transforming your customers into promoters?

Inbound Marketing lets you take a modern and methodical approach to creating a marketing strategy that follows closely the buyer journey and decision process – from small things to bigger things, from launching your first product to sophisticated solutions and services.

Because you know that buyers have a lot of power, today. You know they do a lot of online research before they buy something; they educate themselves and compare. But you have power too. And you want both you and your customers to feel empowered and to thrive.

Start here, with learning about

The Four Stages of the Inbound Marketing Methodology

1

ATTRACT

New Visitors

Increase your online presence and attract new visitors to your website.

Some of the methods you can employ at this stage are blogging, social media, and search engine optimization (SEO).

The content you create and distribute through your website and various other distribution channels should speak to the types of customers you want to attract.

2

CONVERT

Visitors into Leads

Once new visitors come to your website, you want to convert those that are more likely to buy from you into leads by gathering their email addresses at least.

Website forms, calls-to-actions, and landing pages are what’s most likely to help you with the conversion process.

3

CLOSE

Convert Leads into Customers

At this stage you will employ methods that nurture your leads and convert them into customers.

Email and Customer Relationship Management (CRM) software are the main tools you ‘ll need.

4

DELIGHT

Customers

Continue to engage with your customers, paying attention to their needs and providing them with excellent services and interactions, so that they become genuine brand advocates. Building and maintain trust is key.

Methods to employ includes Social Media, Social Monitoring, Surveys, and Smart Content.

Connect with us to find out how to

Develop a Succesful Inbound Marketing Strategy

We’d love to talk to you and find out more about your business. We can help you develop and execute a successful inbound marketing strategy at every stage, and establish a full marketing and sales funnel, from driving traffic to your website to having more customers and brand advocates.